Leading Product Design teams, leveraging psychology and data to craft unmatched user experiences

User-Centred Design Strategy

Proven ability to develop and execute design strategies that prioritise user needs, balancing business goals with outstanding user experiences.

Behavioural Psychology Expertise

Leveraging behavioural psychology principles to create intuitive designs that anticipate and influence user behaviour, improving engagement and usability.

Data-Driven Decision Making

Utilising data analytics and user research to guide design decisions, ensuring that solutions are not only creative but effective and measurable.

Mentorship and Team Growth

Experienced in mentoring and developing design talent, fostering growth in teams and empowering designers to reach their full potential.

Cross-Functional Leadership

Successfully leading and collaborating with cross-functional teams, ensuring seamless communication between design, engineering, and product management to deliver cohesive solutions.

Scaling Design Systems

Building and maintaining scalable design systems that drive consistency, improve efficiency, and enhance collaboration between design and development teams.

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Personalised Product Design Mentorship

Looking to advance your career, improve your design skills, or prepare for your next role? I offer tailored mentoring sessions that provide actionable insights, personalised feedback, and real-world guidance. Whether you need help refining your portfolio or navigating leadership challenges, these sessions are designed to support your professional and personal growth.