A Product Design leader with a proven track record of releasing metric-busting products for some of the biggest brands.

My experience

Global

Lead Product Designer

  • Led product design for apps, web, TV, and smart speakers.

  • Managed a team of five designers across multiple product teams.

  • Migrated design processes to Figma, significantly boosting team efficiency.

  • Launched features and optimisations enhancing user acquisition, engagement, and retention.

  • Improved product discovery processes for better product cycle effectiveness.

  • Developed a career development framework adopted company-wide.

  • Integrated AI tools, reducing research analysis time from 5 to 2 days.

  • Proficient with Figma, FigJam, Miro, Notion.

  • Applied behavioural psychology in design.

  • Utilised Maze and Amplitude for research and data insights.

  • Worked closely with engineering, product, and marketing leadership.

  • Led continuous learning sessions, staying updated on design and market trends.

Busuu

Lead Product Designer

  • Manage and build an international Product Design team, designing for a global market across B2C & B2B.

  • Developing the long-term product strategy alongside C-Suite, whilst proving a creative vision to support.

  • Led qualitative research, building processes and repositories for easy access insights to better inform the business.

  • Led on building and maintaining a Design System for increased consistency and efficiency across Busuu brands, teams and platforms.

  • Led accessibility across the Busuu products and ensured an 90% AA rating, with a roadmap planned for achieving full AA accessibility.

  • Established product processes that have become high-performing whilst considerate of those working within it to ensure proper support.

Papier

Lead Product Designer

  • Managed a Product Design team within a growth phase business.

  • Led the Product Design direction to support future product releases.

  • Established best-practice processes for design and research.

  • Developed a product strategy alongside the CPO.

  • Hands-on feature development across the retail purchase journey.

  • Ran several research studies to enhance customer knowledge and increase product feature confidence.

Photobox

Lead Product Designer

  • Led Product Design within the retail purchase journey as well as product creation.

  • Managed a small team and provided mentoring and coaching to those and others in the Product Design team.

  • Led the creation and maintenance of the Design System, scaling for use by engineering and marketing.

  • Successfully designed and released several high-performing tactics across the experience.

Zoopla

Senior Product Designer

  • Led on creating a complete redesign of the Zoopla experience across all platforms.

  • Created a scalable Design System for use across Product and Marketing.

  • Developed the brand alongside the marketing team to improve overall experience.

  • Ran many research studies to build a full-scale understanding of the various customer archetypes established.

Monitise Create

Senior Product Designer

  • Led design across several high-profile clients including Santander, Whitbread and Fifa, producing several released as part of the full product cycle.

  • Led design for several successful pitches resulting in a high-performing Design consultancy.

  • Invited to work with Apple on developing the initial launch of Apple Watch apps with my work on Premier Inn Hub Hotel’s smart room controls.