Every designer is different, whether that be their skillset, ambitions or personal abilities, so typically most development frameworks fail at the first hurdle. I created a framework utilising various resources that covers areas across Product Design, individual competencies, UX / UI specialism and IC and management tracks. Since creating it, I've seen far greater growth in my team as well as the business wanting to use it across all other disciplines in the business.

I've often found in Product that research tends to be a lengthy process, often due to the manual analysis of insights. I introduced new processes as well as utilising a custom GPT I built to effectively analyse insights. The results were encouraging given I was able to programme it to remove typical issues like bias and leading questions. The team were able to go from spending 2 days analysing insights to just 2 hours, meaning they could move faster to identifying potential opportunities and solutions.

For my past few roles I've worked closely with business leadership to craft strategies and vision that would guide and transform existing products. Busuu is a great example of this, where I provided a direction that was understood and taken on by all teams, resulting in growth across the board.

I lead by example with my own personality, bringing a growth mindset and fun to everything I do. My teams have always felt supported and encouraged to achieve what ever they set out to and often going beyond expectations. I provide my teams the opportunities and skills they need to take ownership and become responsible for their own initiatives. We learn together and win together.