What is visible?
The problem space, customer value, current phase and the founder work I am responsible for across product, research, design and operations.
Ventures / Founder & operator
I don’t only advise product businesses. I build them.
Three active ventures spanning chronic gut health, behavioural product design and tools for trading card sellers. The UXologist and Curio are preparing for public launch. Pip is developing through private beta.
Start a founder conversationInvestor & partner context
What you need to know at this stage.
Enough context to judge whether a conversation is worthwhile, without publishing the ideas themselves.
What stays private?
Detailed product mechanics, commercial information, roadmaps and non-public evidence remain private until there is a reason to share them.
Why this founder?
The ventures apply the same product strategy, discovery, systems thinking and delivery practice I have developed inside established businesses.
What can we discuss?
Investors, advisers and potential collaborators can start with fit, thesis and operating approach; deeper detail can follow where appropriate.
The portfolio
Three products at three different stages.
Venture / Private beta
Pip.
Putting a clearer understanding of chronic gut health into the hands of the person living it.
Pip helps people spot patterns across food, symptoms and daily life, so they can build a more useful picture of their own body without pretending to diagnose.
- Phase
- Product development
- Status
- Private beta
Founder / Product / Design / Operations
Venture / Launching soon
The UXologist.
Making behavioural psychology practical, responsible and useful for product teams.
A learning and decision-support platform combining a searchable library of behavioural ingredients, real product examples and guided tools for moving from customer problem to ethical experiment.
- Phase
- Launch preparation
- Status
- Launching August 2026
Founder / Research / Method / Product
Venture / Launching soon
Curio.
Helping trading card sellers turn a box of cards into a better-run business.
Curio connects card capture, identification, condition evidence, pricing, listing, inventory and true-profit tracking in one seller-first workflow.
- Phase
- Launch preparation
- Status
- Launching August 2026
Founder / Discovery / Proposition / Strategy
Founder practice
How I apply the same principles to my own ventures.
Find the tension
Start with a real human problem and enough evidence to make the next decision.
Shape the proposition
Connect customer value, commercial reality and the smallest credible product direction.
Operate the system
Build the identity, product and operating model together so the idea can work in practice.
Investor, adviser & partner conversations
Interested in the founder or in one of the ventures?
Start with the kind of opportunity or thesis you are exploring. I can then share what is appropriate for the stage and relationship.
Start a venture conversation