I take strategy, systems and teams through to delivery.

Leading product design across consumer credit and identity-protection experiences, connecting customer evidence, product direction and multidisciplinary delivery.

• Leads four mid-to-senior product designers within a wider multidisciplinary design team of more than 20.
• Led design for Experian’s new 1250 credit score, launched in November 2025, with 90% positive customer sentiment after launch.
• Introduced clearer discovery, customer-journey mapping, career progression and behavioural psychology practices.

Led product design across app, web, TV and smart-speaker experiences while developing the team and the systems behind the work.

• Managed five designers working across multiple product teams.
• Improved product discovery and developed a career framework adopted more widely across the company.
• Introduced more effective design and AI-supported practices for delivery and research analysis.

Built and led an international product design team for global consumer and business learning experiences.

• Developed long-term product strategy with the C-suite and translated it into a practical creative direction.
• Strengthened qualitative research, repositories and product processes so evidence was easier to use.
• Led accessibility and design-system practice across brands, teams and platforms, reaching a 90% AA rating.

Led product design in a fast-growing ecommerce business, balancing team growth, product strategy and hands-on delivery.

• Managed and grew the product design team through a scaling phase.
• Developed product strategy with the CPO and established stronger design and research practices.
• Led feature design and customer research across the retail purchase journey.

Led retail and product-creation experiences while managing, mentoring and raising capability across the wider design team.

• Managed a small team and provided mentoring and coaching across Product Design.
• Created and scaled a design system used by Engineering and Marketing.
• Designed and released high-performing improvements across the customer experience.

Led a cross-platform redesign and helped create a shared product foundation for one of the UK’s best-known property platforms.

• Led a complete redesign of the Zoopla experience across platforms.
• Created a scalable design system used across Product and Marketing.
• Ran extensive research to deepen understanding of distinct customer archetypes.

Led design for high-profile consultancy clients and pitches across hospitality, finance and international sport.

• Worked with clients including Santander, Whitbread and FIFA across the full product cycle.
• Led successful pitches that contributed to the consultancy’s growth.
• Worked with Apple on early Apple Watch applications, including smart-room controls for Premier Inn Hub Hotel.