07Global
A design system that improved consistency and release speed.
A progressive system rollout that connected customer experience, designer capability and engineering delivery.
- My role
- Lead Product Designer
- Industry
- Media & entertainment
- Focus
- Design systems, Product quality
- Scope
- Global Player across platforms and brands
The short version
The case in three moves.
- Challenge
- Visual and interaction inconsistencies confused customers, while a difficult UI kit and missing reusable code increased design time and technical debt.
- Leadership
- I audited the product, built the business case, prototyped a coherent direction and established shared ownership between Design and Engineering.
- Outcome
- The app rating rose by 0.1 within a month of the homepage update, time to release improved by up to 10% and negative visual reviews declined.
01 / Case for change
Make inconsistency visible—and commercially relevant.
Customer and team frustration had the same root: foundational styles and content patterns varied across the product, while designers and engineers lacked dependable reusable components.
I documented the inconsistencies, connected them to experience and delivery problems, and presented the resulting business case to the founder and board. Rough screen concepts then made the potential of a coherent product tangible enough to secure support.
02 / System
Pair components with capability and ownership.
I initiated a reusable Figma library and trained designers to build and use components well. A senior designer with a strong interest in systems took ownership of the UI kit and worked directly with engineering leads.
A monthly Design System Committee brought that designer, platform developers and me together to resolve issues, set guidance and cascade decisions. The model reduced reliance on one leader while protecting cross-discipline alignment.
03 / Rollout
Use live product work to test the foundation.
The homepage became the first proving ground for components, libraries and tokens. Subsequent features used the updated system, creating a progressive rollout rather than a costly parallel rebuild.
Feedback from live design sessions shaped the visual direction, including the need to support both light and dark themes.
04 / Impact
Customer signal and operational signal moved together.
Within one month of the homepage update, the app rating increased by 0.1 and negative reviews about the visual experience declined. Time to release improved by up to 10% in the first few months and continued to improve.
Reusable components reduced design iteration and made handovers clearer through Figma Dev Mode. The system also made it easier to scale solutions across Global’s brands and platforms.
