01Global
Simplifying multi-brand asset delivery across digital channels.
A fragmented production workflow became a reusable system. This reduced manual effort and made outputs more consistent and dependable.
- My role
- Lead Product Designer
- Industry
- Media & entertainment
- Focus
- Design operations, Automation
- Scope
- Multiple brands and digital touchpoints
The short version
The case in three moves.
- Challenge
- Repeated asset production across brands and channels created duplicated effort, inconsistency and avoidable delivery risk.
- Leadership
- I audited the requirements with channel owners, removed unnecessary variation and helped turn the remaining rules into a reusable design template.
- Outcome
- A previously manual workflow became substantially faster and more dependable, giving designers more space for higher-value work.
01 / Context
Repetition was hiding a systems problem.
Whenever a station launched or refreshed its brand, the team needed related assets across app, web, television, smart speakers and in-car experiences. Designers were following a long process document and moving between several production tools, including some they rarely used in their normal work.
The process created more than an efficiency problem. Repeated manual production introduced inconsistencies, duplicated effort and delivery risk at the point when several brands and channels often needed to move together.
02 / Approach
Simplify the requirement before automating it.
After helping the design team move to Figma, I worked with representatives from each digital channel to audit the asset inventory. We identified obsolete outputs, assets that could serve more than one purpose and brand differences that did not justify separate production.
I consolidated the validated requirements into one reusable template. Master components controlled recurring visual choices, naming conventions matched engineering requirements and exports followed a predictable folder structure.
- Remove outputs that no longer served a live need.
- Reuse common structures instead of recreating them.
- Make naming and delivery requirements part of the system.
03 / Value
Efficiency created room for better work.
The new approach made a previously lengthy production task substantially faster. Structured exports gave engineering teams correctly named files, while corrections could be made once and applied across related outputs.
Quality and consistency improved because the underlying rules were visible and reusable. The approach was refined through later releases and helped demonstrate how Figma could support broader brand-production work, not only product design.
04 / Learning
Automation works best after subtraction.
Removing repetitive production gave the brand team more time to explore ideas and respond to change. The lasting lesson was to question the inventory, language and ownership behind a workflow before encoding it. Automating unnecessary complexity only makes the wrong process run faster.